IM - Great Debates I: Replicate Content Is Bad

IM - Great Debates I: Replicate Content Is Bad

The rise of article spinners and relevant technologies in the internet marketing world has come about precisely because of this position in the "great debate." Most people are afraid that even if Google does not still possess the capability of detecting when you've submitted an article to one place or another, that they'll eventually be able to do so, and when that day comes, the concern is, and the thinking goes that the search engine giant will tremendously discount the weight of any back links embedded in, or appended to (via resource box) your duplicated content.

By extension then, if an important part of your online income comes from keywords you have achieved solid ranking for using the same tired bunch of articles, submitted out to literally hundreds of different places, then on the day that Google makes this dreaded change, your earnings will drop in the best case, and in the worst, Big G will see you as a spammer, and basically de-index most or all of your sites.

That, at the root, is the great fear behind this particular position in the great duplicate content debate, and it does have a few compelling features to its argument. Given that Google always plays things so close to the vest, and has long history of closing loopholes and making it more and more difficult to "game the system," the thinking is, at least on a certain level, sound, because it can easily be argued that this IS a common case of gaming the system (specially in light of article directory submission software which can literally provide you with a push-button solution to send a single article to a thousand or more directories for publication).

The most obvious and often cited defense, then, is by using OTHER technologies, such as article spinners which, to varying degrees (and mainly dependent on the ability of the person using the spinner) creates semi-unique variations of the article in question that (it is hoped) will make the content more favorable to Google. Of course, the obvious counter is that this too, is a sort of gaming the system. It merely takes the game to the next level, but be that as it may, the current thinking of those who fear duplicate content in the world of internet marketing (and thus, the relative popularity of spinners) is that its days are numbered, and article spinners are the solution to getting and keeping yourself right with Google in due course.

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