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Viral Marketing Tactic - An Excellent Real Life Example
If you are lucky you can combine the two, then you will have hit the jackpot. Though this type of approach requires time and certain degree of assets to get right. The benefits of Viral marketing are simply astronomical, this article will try to concentrate on this from an affiliate marketing point of view.
Viral marketing :- Real world Example
Possibly the best illustrations of viral marketing was the Thresher coupon. Those unaware of it, in 2006 they "released" a 40% off wine and champagne coupon (just before Christmas). The result was just mind blowing, I remember experiencing it first hand. During Christmas of 2006 I was 2 months into my very first job, as an Oil and Gas Consultant, in Woking Surrey.
Our Boss was a typical "boozer" everybody liked him, Friday afternoons meeting would be in the pub with a pint (my case a coke can!). I digress, when I got there on that day I found the coupon on my desk.
I was informed at that time that we can take the morning hours or the daytime off (as long as we made up the time later on) and go and use this coupon. He in his usual hastily almost drunk style told us that they (Thresher) HAD to honour the coupon, and they would go bankrupt soon. Nearly half of the employees duly decided to get in their cars and go down to the Local Shop.
The result of the leaked voucher was SO massive that the staff were STILL in the que, to enter while I went out for supper in the afternoon time.
I remember thinking this is a fantastic Viral marketing technique. Of course Thresher never went out of the business (they did few years later what could you say?), and they incredibly discovered all of the necessary stock but the entire campaign was just a master stroke. Comprising all the KEY ingredients to generate a Lot of cash. Examining the campaign what could be learnt, what did they get right and how did they do it? Is it applicable in 2011 onwards? Is it scalable to an affiliate business. These are the points which I will try and tackle.
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