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What Exactly Is An Automated Marketing System? How Can It Help You Out?

An automated marketing system is a method that allows you to continually take the next step with your customers, without you ever having to lift a finger.

You can do this with the use of a pre-setup series of emails that's automatically sent out to your customers each and every time you enter in a new email address.

After your automated marketing system is set up, all you need to do is accumulate your customer's contact information.

After you get your customer's contact details and enter them into your automated marketing system, the system will automatically continue to follow up on them via email messages.

They'll be constantly reminded of your products and services so they either buy or keep on coming back again.

This creates a high performing "virtual employee" that works 24/7 for you and guess what..., will by no means call in sick!

How Do You Obtain Customer Contact Information?

There are several ways you can collect customer contact information.

One good option is to offer a drawing every week or every month. To enter, they simply fill out a brief piece of paper with their name and email, or they just drop in their business card. This strategy works well with just about any business.

For example, you could:

Restaurant: Offer a free dinner for 2 each and every month

Optometrist: A free 6 month supply of sanitizing solution

Car Wash: Totally free car wash

Free Gift card (Any business can do this!)

Conduct a no cost drawing and collect emails, then email everyone with a free gift.

As you can tell, the options are endless. Once a week, gather the business cards as well as enter them into your computer or have us complete the work for you.

Another way to collect e-mail addresses is to add a sign up box to your website.

This allows visitors to your website to conveniently type in their email for free information.

The key is to make sure your website visitors know what's there for them. If you're an optometrist, you may offer information on how to keep up your eyes in good health. If you're a car wash owner, you might offer information about how to keep your car clean. If you're an Estate Agent, you might offer a free report like "Top Ten Trends of Housing Prices in your city"

Your visitors are going to sign up to find out more.

Now you can turn 'browser' to 'buyers' and get repeat service.

Once they're on your email list, you'll give them valuable free information using your email follow up sequence.

After you've developed credibility, you can let them know about offers, special discounts and specials to help build your business.

In the event that you're in an order-form based business (manufacturing, workshops, etc) you can simply type email addresses from your order form.

If you run a retail business, you can contact your merchant and add a box to your receipt that allows people to write in their email address to grow to be a preferred customer.

Hot Tip: In other words, you can offer your customers the chance to sign up right on their credit card receipt. To set this up, just contact the number located on the back or even side of your credit card processor.

An automated marketing and advertising system is one of the most powerful marketing tools you can add to your toolbox. It can make life easier, make you more money, bring you more customers and really help your business thrive.

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